Lacoste - Connected LookBook
Lacoste Connected lookbook
The brief: Lacoste is a high creative brand, how to make the Lacoste’s new collection lookbook something more than just a classic lookbook ?
The idea: A connected experiential, discover the new collection on a human size, travel through it and share with Facebook Lacoste Fans.
The execution: Streets or in-store Massives giants touch screens, dive into a mosaic of looks, people can slide, zoom in or out, select the look they like, see how many fans like it on Facebook, they can also like it live on the screen. Using a QR code or an NFC chip people can continu the experience on their smartphone, and easily get a drive to store.