501 Ways to Wear Levi's
Step 1 : Artists from around the world talk about how they wear their 501, and explain the feeling of what is it LIVING IN LEVI'S.
Step 2 : Influencers from London, Paris, Berlin and Madrid to talk about their individual style and how they like to rock their iconic 501s.
Step 3 : Instagram Campaign sharing the best look in 501 from London, Paris, Berlin and Madrid.
Step 4 : Digital lookbook allowing to discorver all the ways to wear the iconic jean 501.