Haier - Frozen Fridge
Hair The Frozen Fridge
The brief: How to high-ride the Haier image on the web focusing on the brand’s quality and technology?
The idea: Create a game on Facebook, web, mobile devices and emphasize Haier’s high-end fridge.
The execution: The Frozen Fridge, an interactive game using the USP of the fridge.
The principle: The fridge is stocked into a huge block of ice. By playing with all the high-end USP of the product, players would be able to make melt the ice and release the fridge, if they succeed they get the chance to win it.