501 Ways to Wear Levi's
Watch the case
Levi's 501 - Social Campaign
Step 1
#Live in Levi's
Artists from around the world talk about how they wear their 501, and explain the feeling of what is it LIVING IN LEVI'S.
Launch vid
Step 2 - 501 Ways to wear
Influencers from London, Paris, Berlin and Madrid to talk about their individual style and how they like to rock their iconic 501s.
Step 3 - Launch on Instagram
Instagram Campaign sharing the best look in 501 from London, Paris, Berlin and Madrid.
Step 4
At the heart of the campaign was an interactive digital flipbook, which enabled users to explore different ways to wear 501s.
