LACOSTE Connected Lookbook
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Lacoste - Digital
Lacoste Connected lookbook
The brief: Lacoste is a high creative fashion brand, born from a sport brand with their iconic polo shirt and turned into a true high fashion and unavoidable brand. how to make the Lacoste’s new collection lookbook something more than just a classic lookbook ?
The idea: A connected experiential. Discover the new collection on a human size, travel through it, interract with it and share it !
The execution: Streets or in-store Massives giants touch screens were set, allowing people to dive into a mosaic of looks, people can slide, zoom in or out, select the look they like, see how many fans like it on Facebook, they can also like it live on the screen. Using a QR code or an NFC chip people can continu the experience on their smartphone, and easily get a drive to store.
This is how Lacoste has turn a simple lookbook collection, into an instore and street digital experiential, making the it once again one of the highest creative fashion brand.
