SAMSUNG - INVIT&CO
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Samsung - Social
Samsung Invit’&co
The brief: Invite Samsung Facebook’s fans to visit the Samsung web page dedicated to domestic goods for cooking and increase the web traffic on the page.
The idea: A series of social mini games on cooking purposes.
The execution: Using the fourth principals socials networks (Facebook, Twitter, Instagram, pinterest) fans are proposed to play 4 mini games (one release every week). The principles of the mini games are based on the mechanic of the social network, to make sure users can win we always give them a clue to get on the samsung cooking dedicated page.
FB mini game:
Guess the 3 most popular dishes of the community, and take the chance to win a dinner with your friends cooked by a Grand Chef et other samsung’s products.
1: Observe the recipes
2: Make your choice by ticking three
3: Submit your selection
Clue: and if the numbers of « likes » could help you making your choice
Go to samsung.com/fr/nouvellesinvitations to learn more
Instagram mini game:
Take a picture and share your best cooked dish, and take the chance to win a dinner with your friends cooked by a Grand Chef et other samsung’s products.
1: Choose a recipe on nouvellesinvitaion.com
2: Cook it and picture it, post it on instagram using #NI
3: Vote for the other people post and invite your friends to do it
Clue: The chef release tips and tricks for each recipie
Go to samsung.com/fr/nouvellesinvitations to learn more.
Twitter mini game:
Tweet and incredible recipe’s name. the most imaginative one will get his creation prepare by a Chef.
1: Imagine an original recipe name
2: Tweet-it with the hashtag #NI2013 and # of the samsung product you’ll need to cook it.
3: Use the clue to get the good hashtag
Clue: Every Samsung product has a specific hashtag.
Go to samsung.com/fr/nouvellesinvitations to learn more.
Pinterest mini game:
Find the missing step of the recipeand take the chance to win a dinner with your friends cooked by a Grand Chef et other samsung’s products.
1: Observe the Pinterest board. Some steps of the recipe are missing, find what products used are missing.
2: To find the hidden products, go to the website Nouvelles invitations.
3:To select the product, just pin the picture’s product on your board, and submit your board.
Clue: On each product page, there’ a pin to get, click on it to pin-it on your board.
Go to samsung.com/fr/nouvellesinvitations to learn more.
