HEART FM - #Heart100HappyDays
Watch the case
Heart Fm - Social
Heart Fm
The brief: Heart Fm is offering 100k on the radio, how to get people involved on the social media ?
The idea: What would you spend it on ?
The execution: Heart Fm asked the fans to tell the craziest thing they’ll do if they won the 100k with the hashtag #Heart100HappyDays, the best one get selected and mocked-up. On live heart build a booth where people could get fun and share the picture on social platforms.
Step 1: Facebook and Twitter followers were asked how they would spend 100K, the most cool and crasy answer got mocked-up
Step 2: Craziest ideas went live in Birmingham streets for one day
Step 3: A booth was built during that day, people were able to share their 100k fantasies, and make it goes live on screen
A booth was built during that day, people were able to share their 100k fantasies, and make it goes live on screen